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 GUERRERO

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Guerrero is the stage name of Harold Alejandro Guerrero Echavarria from Pereira, Colombia. Guerrero is a reggaeton artist whose unique style transcends genres, fusing Latin rhythms with grime and afrobeats influences. His ability to rap in Spanish and English has seen him gain fans and credibility all across the world.
 

Guerrero was born in Colombia, and raised between Pereira, Medellin and London. He began to write his first tracks at the age of 16, drawing his mains influences from Jay-Z, Daddy Yankee and Fat Joe.


Although Guerrero focused primarily on creating reggaeton music, he also experimented with Hip-Hop, R&B  and Dancehall.


A turning point came for Guerrero in 2006, when was spotted by the founder of Latin Unit in London. He received his first big break when his track “Born to Fight” became the theme track for Cage Rage MMA events.

 

His music was subsequently played at events in Wembley Arena and used in the Cage Rage advertising campaign shown on Fox, 
Sky and BBC.

Guerrero recorded his first album El Imperio (The Empire) in Madrid in 2009. Produced by Noel Pastor and mastered by Jay Franco in New York city, his single “I like the way u move” was ranked in top radio charts, and became a number one hit on several Colombian radio stations.
 

Guerrero’s talent was recognized in the 2009 GSD Awards in London when he received the award for Best Latin Song in the UK for “I like the way u move”.
Throughout his music career, Guerrero has opened shows for high profile Latin artists Daddy Yankee and Don Omar.

 

His music has been played on radio stations in the USA, Spain, Colombia, England, France, Switzerland and Italy.

 

Since then, his tracks have been used by several Latin American TV channels as
soundtracks to famous TV series, including “El Cartel De Los Sapos 2”.


Over the last year, Guerrero has been working tirelessly on his new mixtape which is a clever synthesis of the current UK urban music scene and his own Latin roots. Whether it’s his sample of J Hus’ ‘Did You See’, or his collaboration with SNE, this mixtape has a wide appeal and is sure to further entrench the growing support for reggaeton in the UK.